2017Spring，milan fashion week

According to Singapore's lianhe zaobao website reported that on October 1, 2016 after the "China wind" qiu dong series, 21, 2017 chun xia milan fashion week last month, the Italian brand gucci continue incorporating Chinese elements into the clothing series, panel of buttons, the collar of these typical Chinese dress details, and the Chinese dragon, peony embroidery patterns, hands still holding a silk fan model that has full-bodied Oriental items, all on the catwalk, brilliant sparkles between eastern and western cultures, interesting to ponder.

Reported that the Chinese element collocation fashion popular element, is common in recent years, the international brand design technique, from the catwalk to show, Chinese elements become the hottest material, in addition to the traditional Chinese dress details, such as Peking Opera, blue and white porcelain, embroidery, paper cutting, Chinese art, also appeared in the international brand of different design, both to the Chinese market and shown good consideration, trigger a new design inspiration is different culture.

Of a "fashion devil wears prada," said the American Vogue editor Anna wintour early last year to China, said in an interview, the Chinese elements has been affecting the fashion, obviously you can see the wind blows more and more strong, a lot of "Chinese wind" of the international line designer dress, this shows that Chinese elements in the international fashion circle occupies very important position.

For fashion "dongfeng west gradually", or will you get the Chinese psychological cultural identity?

Reported that sophisticated Chinese consumers seem to not accept according to the order, the British brand burberry early last year to launch a cashmere scarf embroidered with "f" word, then to Chinese Internet users a question, some netizens think scarf so "appear level is not high, and comments that western understanding of China still stays in ancient China, in the color, for example, a luxury brand of Chinese special product is then always can't get rid of the red and gold.

New fashion media in China over the weekend illustrated simmy fashion director said during an interview with lianhe zaobao analysis, it is not hard to find, dragon robe, embroidery and the symbols of blue and white porcelain is now the western mainstream media in the eyes of the Chinese elements, he said, "it's a lenovo to France with us, would equate it with bourbon dynasty wig, bodice, rococo decoration as" ridiculous ".

To dress in eastern aesthetics, simmy also pointed out that the extensive and profound Chinese costume culture, promising fabric study alone, such as ROM, k 'o-ssu, brocade, hangzhou silk plain gambiered these traditional fabric, believe that will be enough to arouse people's interest.

According to the report, "China wind" in the international fashion trend in some extent, means that the rise of China in the global market, the demand of consumer is amplified and attention, and in the fashion industry, brand, design, and industry in the international influence, is an expression of the comprehensive national soft power.

In recent years, with economic power to accumulate, with Chinese elements, "Chinese wind" products with Chinese characteristics, is also a pick a position to waft around the world.

According to the report, hard power, such as economy, science and technology, industrial promotion, further promoting culture, entertainment, fashion, such as the spread of the category of soft power, "China brand" on the road to the internationalisation stepped forward constantly. From overseas m&a tide, to pay online and social media platform is blossoming, "made in China" is casually walked into the daily life of the consumers all over the world. From a focus on "tall" culture dissemination of Confucius institute to readable TV programs such as China is "flow" of the counter attack, "cultural China" overseas radiant point gradually expand, launching a charm offensive to the world.